How to Be Cool
Tweet Referrals from friends are a strong influence on how teens and tweens learn about “new brands and cool new stuff,” according to survey results released last week by Pangea Media. Pangea is an...
View ArticleStanding Out on Sunday
I opened my Sunday newspaper this weekend and noticed an unusual ad stuffed among the many circulars. The ad came in the form of a full-sized grocery bag, and it was anything but subtle.
View ArticleIntegrate SMS and Social Marketing
Two of the latest marketing trends--social networking and SMS messaging--are becoming routine for some marketers. The tactics’ roles in a company’s overall marketing strategy are becoming more clearly...
View ArticleCapturing Attention on Twitter
Tweet A well-timed and well-crafted message always has a chance to generate buzz through social media. If people like your message enough, they’ll send it to their friends. But they have to see it...
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